• Overview
An international automotive manufacturer sought to improve customer engagement during online vehicle launches and virtual showrooms. Traditional methods required trained sales staff and presenters for live-streamed demonstrations, which was not scalable across global markets. To address this, the manufacturer partnered with Beijing ACS Technology Limited to create an AI-driven virtual assistant that could handle live car demonstrations, providing an immersive experience without the need for human hosts.
• Solution: AI-Generated Virtual Assistant for Automotive Demonstrations
Beijing ACS Technology Limited developed a high-fidelity AI-generated assistant for the automotive brand, designed to replicate human behaviour and provide lifelike car demonstrations. The AI assistant was trained to highlight vehicle features, answer customer questions, and even guide virtual test drives. Equipped with advanced language and content models, the assistant adapted its presentations to the unique features of each model and provided relevant, engaging information based on real-time customer interactions.
• Capabilities of the AI virtual assistant included:
Vehicle Feature Showcases: The AI assistant demonstrated key features, from engine specifications to tech enhancements, in a manner tailored to customer interests.
Virtual Test Drive Guide: It guided customers through virtual test drives, explaining handling, safety features, and comfort.
Personalised Recommendations: Based on customer preferences, the AI recommended models or packages that aligned with their needs.
Learning and Adaptation: The AI assistant continually improved by analysing customer feedback, refining its responses and recommendations.
• Results (The AI-powered virtual assistant had a positive impact)
Increased Engagement: Customer engagement during virtual car demos increased by 55%.
Boosted Conversion Rates: Personalised model recommendations resulted in a 30% increase in inquiries and bookings.
Cost Efficiency: The reduction in live demo staff costs led to a 50% decrease in associated expenses.
Enhanced Accessibility: The AI assistant allowed the brand to run 24/7 virtual showrooms, expanding reach without added costs.
• Conclusion
This AI-human integration enabled the automotive brand to offer immersive, interactive vehicle demos and virtual test drives on a global scale. With Beijing ACS Technology Limited’s AI solution, the brand improved customer experience, increased conversions, and lowered costs, demonstrating the transformative potential of AI in the automotive industry.
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